If you shop a lot, you know that store brands – which used to be called “generic” brands – are usually less expensive but often just as good as big-name brands. In fact, the National Bureau of Economic Research released a study this year showcasing the quality of store-brand products. It found that the more you knew about a certain type of product, the more likely you were to buy the generic brand.

How to Choose the Right Influencer Marketing Agency Malaysia for Your Niche
Want to make sure your next campaign delivers real results? Learn how to choose the right influencer marketing agency Malaysia based on your niche, brand voice, and growth goals.